You don't want to run into the problem of posting too frequently and annoying the users you've worked hard to get, but you also need to make sure that you regularly provide your fanpage visitors some interesting new content to check out. If people come to your page and don't see that you're posting something that they personally value on a relatively frequent basis, they'll be much less like to follow your page and share your business with their friends. They'll also be likely to unlike your page and stop following you eventually. The problem is that it's usually hard to think of good social media topic ideas, sit down and write them out, and then post them.
These ideas are (nearly) universal
If you have a Facebook page for your business, here are some general ideas for status updates you can almost always make regardless of the type of business that you own. For all intents and purposes, these ideas are applicable to just about any line of business that you're currently engaged in.
- News and opinions on your industry.
- Special coupons and sales information
- News about events that are relevant to your industry.
- Educational articles that teach newbies about some non-obvious aspect of your work.
- Humorous and funny posts that only somebody who cares about a topic might understand.
- High quality images and videos that are relevant to what you offer.
These and other similar related topics are just some of the things that just about any Facebook page, blog, or Twitter account can write about daily.
Dive deeper into your business
The preceeding ideas are pretty close to universally applicable to anything, but let's talk about specifics. Every business category has its own special list of things that people are interested about. If you're a small manufacturer of photography lighting equipment for instance and somebody follows your page, odds are that they'll be interested in things like some of the following.
- Interviews with your designers and engineers with their thoughts about the design process and why they made some of the design tradeoffs they did.
- Cool pictures of the factory where the equipment is built and the good working conditions there.
- YouTube videos and tutorials about how to setup the lights and use them to light a scene.
- Information about the meetup you're hosting in your HQ so that people have a chance to talk face to face to you.
- Links to some of your customers' work and case studies of how people have used your equipment.
- How to setup Lightroom, Aperture, Photoshop, or Pixelmator to work with your equipment to output the best possible images.
- Information about software updates and new upcoming features for your users products.
If people care about a topic, they'll want to learn as much as they can about it. Your goal is to become the first place that they think of looking. It's not easy to get to this point and there are no shortcuts for doing so, but the you'll be in a great long-term position if you get here.