In an effort to get more traction and grow on Facebook, your business can spend thousands of dollars running Facebook ads, creating awesome status updates, holding contests, hosting local meetups, and even go out and buy Facebook likes. But it's all for naught if you're not engaging with your users. How do you reach out to your users and get them to like you enough to want to share your content with their friends? The answer isn't that hard to come up with.
Offer them something that they value
It all starts with interesting content. There are millions of websites out there that are competing for peoples' attention, time, and energy. Why should anybody like your page and retweet your status updates or share their page with their friends if your page sucks? Quite frankly, most websites are chock-full of mediocre and derivative content that doesn't end up attracting or inspiring anybody. There are some thought-leaders and trend setters that break out of this mold, but this holds true for wide segments of the internet.
Your content needs to be funny, informative, interesting, or noteworthy in some way to attract peoples attention. This isn't the early 2000's anymore, where each new blog post or idea might have felt kind of fresh and unique in peoples' minds. This is 2014, where people are drowning under a deluge of low-quality content that's often quite bland. Sometimes it feels as if a corporate lawyer wrote some blog posts or tweets because of how hard they seem to be trying to avoid offending anybody or doing anything different. Don't be afraid of doing something different. Sticking out and getting noticed is a good thing online.
Pretend You're Always On a First Date
On a first date with somebody you've just met, you have to be interesting to them. You can't just talk about your own accomplishments, but you have to ask them the right questions to get them to talk and open up. You have to offer the right value to them to get them to be interested in you enough to take a risk and put themselves out there. Adopt the same mentality for your social media work. Make sure you're not just posting status updates and content where you're talking favorably about yourself. Make sure to give out free coupons, ask how your users are doing or ask interesting questions, give their own pages and status updates some likes and attention, etc. Your goal should be to make your visitors want to come back just like you want your date to call you again.
There are many potential reasons why people like Facebook pages. Make sure that you're always giving your fans a good reason to come back and be excited when they see a new post from your in their news feed. This takes a significant amount of effort, but can be incredibly rewarding when you've built up a significant audience that's real, engaged, and willing to be strong advocates for your brand.